
Trade Shows
Working presses out-pull LED walls. Make your booth the one the aisle can't walk past.
See the playbookEvent types
The press is the constant; everything around it flexes. Here's how a live merch activation adapts to the four event formats we work most.
A live printing activation isn’t a fixed product — it’s a production that gets tuned to the room. A trade show wants maximum aisle gravity and badge-scan dwell time. A corporate summit wants polish, brand discipline, and a line that moves between sessions. A festival wants raw throughput under string lights at 11pm. A product launch wants the merch to feel like part of the product story itself. Same presses, four very different shows.
The tuning happens in pre-production: format mix, design menu, crew count, booth dressing, and pacing all get specced against your run-of-show. A two-press volume build that’s perfect for a convention aisle would overwhelm a fifty-person VIP dinner, where a hat bar or embroidery station sets the right tempo. Likewise, the ballroom polish a summit demands — floor protection, dressed cables, crew in blacks — is a different discipline from the weatherproofing and generator fluency a fairground requires. We run all of it weekly.
Browse the four playbooks below, then check where we work or skim activation ideas that actually drive traffic. When you’re ready, the brief takes two minutes and the quote lands within 24 hours.

Working presses out-pull LED walls. Make your booth the one the aisle can't walk past.
See the playbook
Summits, SKOs, holiday parties, and galas — merch as the evening's most popular programming.
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Volume printing that survives fields, fairgrounds, and the post-headliner rush.
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The merch line becomes part of the reveal — built to match the campaign down to the ink.
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