Event type
Product launches
At a launch, everything on the floor is a brand statement — including the merch line. We build print experiences that extend the reveal instead of distracting from it.
Launch events run on a single question: did people leave talking about the thing? Live merch helps answer it two ways. First, the queue itself is programming — a reason to stay on the floor after the demo. Second, the merch carries the campaign out the door: launch marks, drop dates, product silhouettes worn around the city that night and posted from the afterparty. When a camera brand took its creative roadshow outdoors, the activation space was built like a set — truss, custom counters, gear walls — and the personalized straps we produced slotted into the story like a product feature.
Designing merch into the reveal
- Campaign-locked art. Launch lockups, drop dates, and product line art prepped by our team to match brand guidelines down to the Pantone.
- The personalization beat. DTF names, engraved handles, or monogram patches make every piece a one-off — the same emotional mechanics as configuring the product itself.
- Limited by design. Numbered runs and one-night-only colorways give press and influencers a collectible, not a handout.
- Booth as set piece. We dress the footprint to the campaign — or drop our stations into the environment your fabricator already built.
Works for every flavor of launch
Retail pop-ups in SoHo or the Design District, dealer reveals, app launches, beverage drops, store openings — the structure repeats: a hero moment, an experience that holds people on site, and an artifact that travels. Live printing is the second and third in one footprint. Pair it with a show-floor strategy if the launch rides a convention, and put the whole plan in one brief — quotes return within 24 hours, with most launch activations landing between $7.5K and $30K.