Event type

Trade show activations

On a floor where every booth is shouting, a working screen-printing press is the rare thing attendees stop, watch, and queue for.

Trade show math is brutal: thousands of attendees, hundreds of booths, and a few seconds of attention per aisle pass. Pre-printed swag doesn’t change that math — a pen gets pocketed at walking speed. A live press changes it completely, because production is inherently watchable. People stop for the squeegee pull the way they stop for a glassblower, and once they’ve stopped, your team has minutes of natural conversation instead of seconds of pitch.

Screen printing press and merch wall of display tees beside a blue garment table as attendees browse a convention hall corner build
A corner build working a busy hall — press, merch wall, and pickup table

The booth-traffic playbook

  • Put the press on the aisle line, not at the back. The machine is the signage; the queue it creates is social proof that compounds hourly.
  • Gate the line however you measure success. Badge scan to claim a shirt, demo seat before the press, or a simple QR — the merch is the incentive your lead-capture flow always wanted.
  • Run a short design menu — two or three pieces tied to the campaign — so the line moves and the floor fills with matching shirts that advertise your booth number all day.
  • Add a quick-hit second station like UV DTF drinkware for attendees who won’t wait for a garment.
10×20the sweet-spot inline footprint
60/hrshirts per press keeps queues honest
3–5×typical dwell-time multiple vs. swag tables
All dayyour logo walks the floor

Logistics, handled

We’re fluent in convention-center reality: certificates of insurance, drayage and marshaling yards, union load-in windows, carpet-and-power orders, and fire-marshal clearances. The crew arrives inside your move-in slot, builds clean, and breaks down to road cases before the hall closes. Standard power needs are two 120V/20A drops — the same order form line item as your monitor wall. We print regularly at the convention centers in Las Vegas, Los Angeles, Anaheim, and Chicago, and the road cases go wherever your show calendar does.

Booking note: trade-show activations book against show calendars, not ours — if your event lands during a major show season (CES week, design weeks, expo spring), lock dates three-plus weeks out for first pick of crew and equipment.

Make yours the booth with the line

Tell us the event, the date, and a rough headcount. We’ll send a clear, line-itemed activation quote within one business day — most land between $7.5K and $30K.

Plan my activation