Format 02
DTF printing station
Direct-to-film is the personalization engine: photo-real, full-color art and individual names pressed onto garments in about a minute each.
Screen printing wins on spectacle; DTF wins on flexibility. Direct-to-film transfers reproduce gradients, photographs, and unlimited color counts with retail-grade durability — and because each transfer is pressed individually, every garment can be different. That’s what makes DTF the format for personalization at scale: at a soccer-themed brand event, we pressed guests’ own surnames and numbers onto jerseys, and the moment each one came off the press it got held up for a photo before it ever got worn.

How the station works
Your design menu is produced as gang sheets in pre-production, organized at the booth by design and size. For personalization, we bring an alphabet-and-numbers library or print names to order. Guests choose a garment and a design, our crew positions the transfer, and a commercial heat press does the rest — about 60 seconds of press-and-peel that still gives the crowd a reveal moment. A single station with one operator comfortably serves 40–50 guests an hour, and the footprint is small enough to tuck into an 8-foot-table space when the venue is tight.
Where DTF shines
- Detailed, full-color brand art — campaign keys, illustrated mascots, photographic designs that screen printing can’t carry live.
- Name-and-number moments — jerseys at launch parties, team merch at sales kickoffs, kids’ names at family days.
- Mixed garment menus — one station can decorate tees, hoodies, totes, and caps without changing setups between pieces.
DTF pairs beautifully with a live screen-printing press: the press supplies the show, the DTF station supplies the “make it mine” layer. If your guests skew toward hard goods instead, UV DTF applies the same full-color logic to bottles and tumblers.
More ways to print live