Answers
Questions, answered straight
No gated PDFs, no 'it depends' hand-waving. These are the questions brand managers and event producers ask us every week, answered the way we'd answer them on a call.
We sit on the production side of hundreds of activation conversations a year, which means we hear where the planning process actually gets stuck: budget ranges nobody will publish, space requirements venues can’t answer, and the eternal “activation vs. sponsorship” budget debate. This hub is our running answer file. Each page leads with the direct answer in the first paragraph — the number, the footprint, the definition — and then unpacks the reasoning so you can defend the plan in your own budget meeting.
Use them in whatever order your planning meeting demands. Pitching the concept internally? Start with the definition and the sponsorship comparison. Defending the budget? The cost page publishes the range most vendors make you call to hear. Already approved and into logistics? The space guide has the footprints and power specs your venue form is asking about.
If your question isn’t here yet, ask it the fast way: send the brief or call (562) 614-4800 and you’ll get the same straight answer with your event’s specifics plugged in.